Over 60% of all Kickstarter and Indiegogo campaigns fail to reach their goal, often following a slow launch and after not getting enough media exposure and backer contributions. In particular, we found that most first-time crowdfunders are taken by surprise how difficult it is to get backers to their campaign.
It doesn’t have to be like this. There are things any live crowdfunding campaign can do to instantly increase their odds of getting funded.
How to breathe life into a slow (read: no backers) crowdfunding campaign:
By now you probably already know that posting on your Facebook page and Tweeting about your campaign doesn’t do much in terms of campaign contributions. You’re going to need professional grade solutions to reach the right audience at scale.
Many crowdfunders are opposed to the idea of spending any money on marketing and PR, but I’ll let everyone decide for themselves if their crowdfunded dream is worth a few hundred bucks in marketing or not. My guess is that you wouldn’t be reading this blog post if you weren’t ready to take action towards saving your campaign and making your dream come true.
If you have been struggling to find and reach the right audience – those who will not just click on your link but actually back your campaign, you’ll love Backer Directory. The Backer Directory is the world’s only searchable database of Kickstarter and Indiegogo super backers. We’re not just talking about the occasional crowdfunding backer, but die hard crowdfunding fans who can be sorted by platform and category. You have two ways of using this data.
- Manual Outreach
Backer Directory allows you to laser target serial crowdfunding backers and contact them conveniently from the interface. Think about it, if you got 150 or 250 super backers, it could completely change the outcome of your campaign.
- Facebook Ads
If you’re running Facebook ads, you can use the Backer Directory export data to create a custom target audience and a lookalike audience. There is no better targeting for crowdfunding ads on Facebook than using the Backer Directory data, where you know that these are people who have backed several campaigns in the past.
A professionally written and distributed Press Release can land you several interview requests and broad media coverage. It is also what you will use in your media outreach email to journalists and bloggers in your space. Our professional team of writers will look at your campaign and draft a press release that will be distributed once approved by you.
A Media Outreach is an email that you send to a targeted group of journalists in your industry. Based on three search terms that you provide, a media list is then generated that contains journalists and bloggers who have previously covered your industry. The media list contains names, outlets, email address and even phone numbers, although the recommended way to contact media is via email and not the phone.
If you’re at your wit’s end and just don’t know how to make any of this work, an Expert Strategy Call and an in-depth analysis of your campaign by a crowdfunding expert can be the best investment that you’ve ever made. Enough with the trial and error, get advice from a professional crowdfunding consultant without the usual commitment and cost associated with it.
Remember, not every campaign will ultimately be successful but you have tried everything, you’ll never know. Here’s to your campaign success and to making your dreams come true.