In a previous blog post, we were able to use the Social Media Gauge module to assess the readiness of a crowdfunding campaign and the relative funding that can be raised through the channel of social media. In this model, we will begin to answer the question that you may be having of “where do I find my target potential backers across social media, news, and blogs?” Luckily, the Twitter Marketing module of Krowdster will help us identify the exact target market of potential backers of individuals who have supported crowdfunding campaigns in the past.
Krowdster is a crowdfunding analytics, optimization & promotion software used to research, optimize, and discover crowdfunding campaign metrics on projects from the top crowdfunding websites on the web including Kickstarter, Indiegogo, Tubestart, Rockethub, and Pozible. These analytics are invaluable for project creators who are interested in learning the secrets behind the success of crowdfunding campaigns within their category. Today’s blog discusses the Twitter Marketing module within Krowdster.
The purpose of the Twitter Marketing module is to find supporters, influencers, bloggers and sites from all corners of the internet who have previously shared or supported a campaign in your category and connect with them. We start the Discover Supporters module with continuing on using our hypothetical project category of Film & Video. As noted by the graphic above, we are able to find potential backers across the following major platforms:
- 260,000 + Twitter Users
Best platform for direct engagement and driving website traffic organically.
- 31,000+ Facebook Users
Best platform to allocate a marketing budget to target specific potential backers
- 16,000+ Google+ Users
Best platform for SEO purposes
Great platform to get highly targeted traffic to your campaign
- 172,000 Tumblr Users
Fastest growing microblogging site and increasingly used to promote crowdfunding
- 35,000+ Blogs, News, & Websites
Individuals who write about crowdfunding campaigns whom you should be targeting as part of your public relations strategy.
On Twitter alone, we see that there are over 260k potential backers who have shared or contributed to a crowdfunding campaign previously! The Discover Supporters model not only shows you a snapshot of their twitter account, but brings in their follower count, Klout (influencer) Score, and allows you to connect with them directly from the platform. If you do find a potential backer whom you believe would be interested, it would be recommended that you not only follow them, but research their profile and say something of value regarding their own endeavors. We would not recommend that you ask them for a donation right away as most people would associate a plea for help as a first interaction as spam.
On Facebook, we find 31,000 Facebook users that have previously shared or backed projects. It identifies the Facebook account as a user or a page and allows you to connect with them directly by clicking on the go to profile Icon. Facebook is a more guarded community than Twitter is, so you may need to incorporate a strategy to connect with someone on Facebook. You may consider finding them on Twitter first and establishing a relationship before you seek to add them as a friend on Facebook.
Google + is a platform that is huge in the number of users but highly foreign to most people. There are a potential 16,014 Google + accounts that have previously shared or contributed to a crowdfunding campaign. The benefits of Google + is the ability to create events and utilize Google Hangouts. You may wish to utilize this network to attract potential backers and corral them towards a live launch Google Hangout Event that you host on day 1 of your launch. This strategy has worked well for many crowdfunding campaigns in the past and it not only creates a video event on Google +, but an archive of the event is immediately available for replay on your YouTube account as well.
As crowdfunding grows, Reddit will continue to become a larger source of crowdfunding referral traffic. Since the forum threads of Crowdfunding & Kickstarter are fairly new, there are fewer Users found that have either shared or contributed to a crowdfunding campaign. Look at the bright site however, this means there is less competition on the platform for you to post your own crowdfunding campaign as part of your marketing efforts, leading to a less competitive environment for your fundraising efforts.
Tumblr is one of the fastest growing social media microblogging platforms and it shows. We have 172,000+ Tumblr users whom we may directly engage with who have previously shared or contributed to a crowdfunding campaign. Effectively telling your story in a blog post is a great way to engage this platform and use it as another way to post your content from your website, YouTube channels, or other marketing channels you are using to broadcast your message.
Last, but certainly not least, the Blogs, News, and Websites tab allows us to discover websites from across the internet who have previously written about campaigns in our selected category of film & video. According to the screen shot, there are a total number of 940 potential publications to reach out to that would be worth targeting public relations efforts towards. From the experience of many crowdfunders, public relations is the number 1 most important traffic referral source to a crowdfunding campaign and thus should be among the top priorities in your own campaign.
To summarize the learnings that are available through the Discover Supporters module of Krowdster:
- Build your social media following with purpose by identifying potential backers across the major platforms
- Utilize the Discover Supporters module as targeted lead generation machine to build relationships with potential backers prior to launching your campaign
- Supercharge your public relations efforts by reaching out to websites, journalists, and bloggers who write about your crowdfunding project category
- Whether its social media or public relations, the value in a connection is the relationship you build with the individual behind the account / website, so ensure you are engaging with people!
- Crowdfunding is all about preparation and chances are if you are reading this blog post and using Krowdster for your early research for your own campaign, you are already within the elite of the crowdfunding movement who understands that although magic does happen in crowdfunding, it is almost usually never on accident.
Ready to find potential backers who will fund you?